There's been a fair amount of information written about Google's featured snippets (aka Direct Answers). Most of these articles and case studies paint … [Read More...]
Unique and creative observations in digital marketing and SEO.
The Effects of Google’s Mobile Friendly Algorithm Change Post #Mobilegeddon
The following data comprises various types of sites and pages. Based on the data and variability I've seen, the effects of any site will have a lot to … [Read More...]
How Much Influence Does Google Have on the U.S. Government?
The heat is on at Google lately. A recent Buzzfeed article shows how "Google Gets Things Done in Washington". And Scott Cleland offers up some … [Read More...]
Data Shows Google Increased Its Local Listings 20-30%
Multiple data points show that Google has increased the visibility of its local listings by 20-30% and its local one box by ~10-20%. It will be … [Read More...]
The Google Algo Sandwich
There appears to be a lot of movement with Google search results the last month. Based on all the chatter, Google has been busy in the kitchen cooking … [Read More...]
Comparing Yelp Visibility for Explicit vs Implicit Queries After the Recent Google Local Algo Update (aka Pigeon)
The data, analysis and anecdotal evidence after the recent Google Local Algo update (aka Pigeon) is all over the map (no pun intended). It would … [Read More...]